GRÀCIACALBET: A new identity, with the same commitment
GRÀCIACALBET: A new identity, with the same commitment
Sunday, December 1, 2024
Creative team
We begin December with a historic milestone in our journey: the presentation of our new corporate identity. In 2024, we celebrate 45 years of our firm’s history, a moment of reflection on what we have been and what we want to become in the future.
The result of this process is GRÀCIACALBET, a renewed brand that reflects our combination of tradition and modernity, and clearly conveys who we are and where we are headed.
An identity based on our philosophy
The new image is connected with our work philosophy: simplicity. As Isaac Newton said, “Simplicity is in harmony with nature,” and in the legal field, what is simple is not only clear but also the most effective.
The new logo, which fuses the circle and the square, represents the values that have guided our work for more than four decades:
The circle, a shape without beginning or end, symbolizes our global and continuous vision. It allows us to approach legal challenges from every perspective, always finding the simplest and most effective solution. It represents our flexibility, adaptability, and comprehensive approach.
The square, stable and solid, reflects our roots: the firmness and technical precision that define our way of thinking and acting. It demonstrates our ability to provide clear, structured, and robust solutions, built on a solid technical foundation.
The circle, a shape without beginning or end, symbolizes our global and continuous vision.
The square reflects our roots: firmness and technical precision.
Together, the circle and the square express a unique approach: a combination of global vision and technical solidity at your service.
A future with solid roots
Our new identity is not just a visual change, but a reaffirmation of the evolution we have consolidated over the past year. In a constantly changing sector, we have strengthened our foundations to successfully face both current and future challenges.
This process also demonstrates our commitment to national and international expansion. While we already had experience in global advisory services, we are now focused on optimizing and enhancing this service, making it even more efficient and future-oriented. Because without simplicity, the global world becomes extremely complex.
In addition, we are taking on new challenges, committing to sustainable growth that allows us to continue moving forward without losing our essence or the quality that defines us.
GRÀCIACALBET symbolizes this renewed approach: a solid, modern brand that remains true to our history, ready to address the legal challenges of the future, with a common denominator: THE POWER OF SIMPLICITY.
This visual transformation would not have been possible without More Than Law, the team that made our new identity possible, to whom we want to express our gratitude for their work and dedication. They have perfectly captured the essence of GRÀCIACALBET, creating an identity that will accompany us in this new chapter.
With this new image, we acknowledge the importance of our roots while keeping our commitment to legal excellence and the trust of our clients intact. Because we are a firm that moves forward but never loses sight of its roots.
We invite you to discover the details at www.graciacalbet.com. Thank you for being part of our history, and we look forward to continuing to build a future full of success together.
